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Research papers

Demystifying China

China's huge size and population raises interesting questions as to how marketers can best approach the entry of their brands and products into this consumer frontier.The presentation seeks to demystify China for marketers by providing a life value...

Catalogue: Consumer Insights 2005
Authors: Duncan Falzon, Sanjeev Bhatt
Company: KANTAR TNS Malaysia
November 15, 2005
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Citation

Falzon and Bhatt (2005a, November 15). Demystifying China. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/demystifying-china